B&O Play Beolit 12 - Aesthetic Post

B&O Play Beolit 12

Known for exceptionally sleek design and premium performance, Danish brand Bang & Olufsen prices their home electronics accordingly. However, the brand recently introduced a sub-brand, B&O Play, intended to extend Bang & Olufsen’s reach, and also serve as a gateway for customers that may not be able to afford the higher-end line. While devotees might find this “accessibility” off-putting, Bang & Olufsen assures that the brand’s integrity is fully applied to B&O Play.

The first B&O Play product introduced is Beolit 12, a portable sound system designed to work with Apple’s AirPlay technology, allowing you to stream directly from device to speaker. It employs a 120-watt amplifier, two tweeters, and a 4-inch subwoofer, demonstrating surprisingly powerful sound for such a compact device.

Designed by Cecilie Manz, the Beolit 12 is wrapped in a solid aluminum grille, has a minimal control panel at top, and is finished with an Italian leather carrying strap. While Beolit 12 is without excess, and clearly exceeds the design presence of similar items on the market, it also subtly distinguishes itself from the more disciplinary design approach Bang & Olufsen typically takes.

Beolit 12 is $800, available at Bang & Olufsen stores.

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