Glassware for Peroni Nastro Azzurro by Shiro Studio - Aesthetic Post

Glassware for Peroni Nastro Azzurro by Shiro Studio

Glassware for Peroni Nastro Azzurro by Shiro Studio

Glassware for Peroni Nastro Azzurro by Shiro Studio

Glassware for Peroni Nastro Azzurro by Shiro Studio

Glassware for Peroni Nastro Azzurro by Shiro Studio

As the creative director of London-based Shiro Studio, Andrea Morgante was chosen by Peroni Nastro Azzurro UK to update the iconic beer brand’s glassware. As one of the world’s most recognizable beers, and one that is intrinsically connected to its Italian heritage, Morgante was mindful of this provenance when rethinking the design.

In Morgante’s words, “To redesign the iconic Peroni Nastro Azzurro glass is an exquisite, delicate challenge: the current glass is somehow iconic so I wanted to introduce a considerate evolution rather than a forceful, arbitrary redesign. I wanted the new glassware range to embrace the brand’s heritage whilst conveying a sense of modernity and innovation. I was equally interested in exploiting the optical quality of the borosilicate glass, one of the clearest, lightest and most durable type of glasses available, exploring how light could be compressed and refracted through the liquid by using variations on the glass thickness. Not many artisans can skillfully handcraft borosilicate glass and I had the privilege to work closely for several months with one of the few Pyrex glassmaking companies located in north-eastern Italy.”

The design’s ribbed surface is not only a detail that engages light to better illustrate the beer’s liquid quality, it is specifically designed to enhance the nucleation process, which catalyzes carbonation, resulting in a prolonged stream of bubbles that enhance the taste and drinking experience.

The line consists of four pieces of varying volume, from from the 568ml pint glass to a 200ml tumbler for Peroni-based cocktails. The glassware is currently being released in select UK venues.

More at: Shiro Studio
Photos: Shiro Studio

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