Capturing the Swedish West Coast with L:a Bruket

Capturing the Swedish West Coast with L:a Bruket

L:a Bruket Products
I’ll admit that I was first drawn to L:a Bruket by their unmistakably Scandinavian packaging (nominated for The Swedish Design Award in 2012). I kept seeing photos of the line, but never ran into it here in the States. Finally, I got my hands on a good selection, and looks aside, could not be more pleased with the products.

L:a Bruket is produced in the town of Varberg, on the west coast of Sweden. Sourcing local, raw, and organic materials for their formulations, the small company takes no interest in trends of the beauty industry as a whole, avoiding chemicals or filler at all costs; this rustic but modern approach results in a decidedly Swedish, simple-but-effective line.

L:a Bruket SeaweedPerhaps L:a Bruket’s most interesting product is not so much a “product” at all, but Tångbad: dried, hand-harvested Swedish seaweed. Because this variety, Fucus Serratus, lives by filtering the ocean for nutrients, it amasses large quantities of vitamins and minerals. Possessing many health benefits, including circulation improvement and muscle relaxation, as well as antioxidant compounds that help with the signs of aging and treatment to skin irritation, the seaweed helps to recreate a restorative dip in the coastal waters of Sweden, especially when combined with L:a Bruket’s minimalist white envelope of Havssalt.

Like many of its other exports, Sweden excels in the grooming department (think Sachajuan, Verso, Byredo) but perhaps what L:a Bruket demonstrates so beautifully is that simplicity is the premier luxury.

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