Filippa K AW16 - Aesthetic Post

Filippa K AW16

Filippa K AW2016

Filippa K AW2016

Filippa K AW2016

Filippa K AW2016

For the A/W 2016 collection at Swedish label Filippa K, Creative Director Nina Bogstedt collaborated with two artists to achieve a decidedly signature presentation, Seeking Patterns. Julia Hetta and Åsa Stenerhag not only share the aesthetic values of Filippa K’s calm, clean approach, but also happen to be childhood friends. Hetta, Stenerhag, and Bogstedt created an environment that communicates with the clothing, whilst also providing a backdrop and supplement to the garments themselves.

Hetta, one of Europe’s foremost fashion photographers, chose Floragatan 13, the former Czech embassy in Stockholm, as the location for shooting the images. The 1970s building is designed around values that align with those of Filippa K, such as strong simplicity, longevity, and intelligent detail; here, the A/W collection falls perfectly against Brutalist architecture.

Åsa Stenerhag (who has worked as part of Filippa K’s design team), created placid artworks to accompany the collection.

 Filippa K AW2016

Filippa K AW2016

The creative collaboration that is Seeking Patterns, which includes textile and fashion design, photography, art, and architecture, allows you to explore the collection’s designs with the benefit of complementary media.

More at: Filippa K

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